Tracing the roots of Holi!

March 19th, 2016 / by admin
Tracing the roots of Holi!

Steeped in mythological and social nuances, Holi easily is the most colourful and joyous of all Indian festivals. It is believed that the festival ‘Holi’, also known as ‘Holaka’, ‘Dol’ or ‘Phagwa’, existed several centuries before the birth of Christ. The festival figures in vivid descriptions in early Hindu religious scriptures like Jaimini’s Purvamimamsa-Sutras and Kathaka-Grhya-Sutras. As per the purnimanta estimation, Phalguna Purnima was the last day of the year that heralded ‘Vasanta’ or spring. Thus, the initially full-moon (‘raka’) festival of Holika gradually became a festival of fun, frolic and merrymaking, in anticipation and greeting of the upcoming spring season. No wonder Holi is also known as Vasanta-Utsava and even Kama-Utsava.

Holi, the great Indian festival of colour, is not only symbolic of the very diverse and colourful fabric of Indian democracy, but has great many ancient mythological overtures associated. Like the tradition of burning ‘Holika’ or ‘holika dahan’ or ‘nera pora’ (as it is known in Bengal), derives its reference from the legend of Prahlad and Hiranyakshyap. Prahlad worshipped Vishnu, much to the ire of Hiranyakshyap, who with the help of his sister Holika, planned to kill Prahlad. Holika enjoyed the God-gifted boon of complete immunity from fire. Hence, Hiranyakshyap entrusted her with the task of carrying Prahlad into the lap of a blazing fire. But devotion triumphed over unholy intent. Prahlad, a staunch devotee of Vishnu, came out unscathed from the fire, which eventually engulfed Holika. Playing to the tradition, children still create a ruckus, hurl abuses and play prank at the time of the ‘dahan’.

Some believe Holi is the celebration of the annihilation of ‘rakshashi’ Pootana, the vicious female form of devil that tried to kill Sri Krishna by feeding poisonous milk to him during his infancy. Some also believe that Holi marks the occasion of chasing away of the evil Ogress Dhundi, from the otherwise peaceful kingdom of Raghu, by a throng of brave and smart children. In Southern India, during Holi, people celebrate the great sacrifice of Kaamdeva, the Lord of Passion, who at the behest of all other Gods and Goddesses, risked his own life to retract Lord Shiva from the state of his deep cosmic meditation, in order to save the world from an impending catastrophe.

Holi also celebrates the legend of Sri Krishna and Radha. Legend has it that, Krishna, a perennial prankster, took extreme delight in applying colours on his playmates including Radha and other ‘gopinis’. Even today, this prank of applying smudges and sprays of riotous colours onto their loved ones remains favourite among Indians celebrating Holi.

In some parts of Eastern India, especially in Orissa and West Bengal, Holi or Dol Purnima is commemorated and celebrated as the birthday of the legendary Shri Chaitanya Mahaprabhu, with a lot of colour and socio-religious fervour.

It is evident that all of these mythological references essentially depict the quintessential idea of triumph of good over evil – lending the core philosophy to the festival of Holi. Holi, probably being the least religious of all Hindu festivals, almost announces couple of days of complete disregard for traditional social norms and uninhibited indulgence involving music, dance, colours, food, celebrations and general merrymaking. A time when both nature and man leave the gloom of the chilly winter behind to herald and rejoice the colours of life associated with the onset of spring. It’s the time when social restrictions of religion, caste, creed, status, gender and age loosen, it’s the time when troughs are filled and bridges are built, it’s the time when the narrow walls of social divides are brought down with complete disdain. It’s the time when the pledge of human love is embraced. It’s the time of bonding and making way for new hopes. It’s also the time of GIFTS!

ARTZZIN salutes the spirit of HOLI! www.artzzin.com delivers best personalized Holi gifts online, the products with exceptional class and quality at surprisingly fare prices. If you would like to try our assorted range of exquisite and personalized Holi gifts, please check our range of exclusive products at www.artzzin.com, or e-mail us at admin@artzzin.com, or call our customer service representative at + 91 9874805234.

Corporate Gifts – one of the most potent tools of Corporate Branding

March 10th, 2016 / by Artzzin
Corporate Gifts, Gifts Online

Corporate Gifts – Branding & Promotions

Cut-throat competition, brazen ambush by aggressive brands, big budget marketing blitzkrieg by competitive businesses – can an enterprise rest on past laurels and hope that the numbers will have only one way to move? Definitely not!

In today’s dog-eat-dog business environment, businesses can leave no stone unturned to keep their nose ahead of competition. Innovative methods are needed to be adopted to strengthen brand recognition, familiarity and re-call.  Out-of-box strategies are necessary to remain at the top of the customers’ minds. Media advertisements, billboards and hoardings, banners and pamphlets, digital and social media promotions – no avenue should be left unattended. Who has ever been able to say for a certainty where the big buck lies? The most potent customer bases sometime lie at the end of the most unlikely marketing channel.

While these are some of the best ways of branding and promotion, one cannot ignore another extremely important component in the list – Corporate Gifts. Corporate Gifts have long stopped being considered to be just ways to incentivize people. They are tremendously impactful in helping a brand or a business stay on the top of potential customers’ mind. They are a serious tool in building brand loyalty. A carefully crafted corporate gift often turns into a prized possession and an object of pride. There can hardly be few more effective ways of business branding, promotion, marketing communication and customer outreach than corporate gifting. Whether it is the cause of strengthening the brand’s identity or increasing enterprise goodwill or even serving a corporate social responsibility, Corporate Gifts are the best way of successfully achieving them all.

Corporate gifting certainly is an art. At Artzzin we have meticulously nurtured this art over the years. From unique gifts online, such as ceramic photo tiles to an endless array of gifting ideas including printed cups, hand-crafted t-shirts, classy photo embedded crystals, stunning posters and larger-than-life canvases – you can order it all online at www.artzzin.com, and satisfy your bighearted gifting desires! We shall ensure that all our amazing selection of corporate gifts will carry you brand and logo with flair, pride, elegance and joy.

We understand the need to be appropriate and careful while choosing the gift, to leave a lasting and positive impression on the recipient. Hence, you can be rest assured that our range of products has been created to make them appear inoffensive to even the most sensitive of the lot. Our products have been crafted for regular display and usage, and not just to collect dust in the lone corner of your customers’ home or office. Our entire range of artifacts displays the element of personal touch and craftsmanship, and is liberally stuffed with the ‘wow’ factor! We ensure that our products are aligned with your overall corporate branding and messaging strategy. We do all this within a budget that is affordable and practical, without compromising on the quality, class or effect of the endeavour. You would be delighted to know that many of Artzzin’s customers have realized that making www.artzzin.com as their corporate gifting partner was one of their most successful advertising strategies.

Artzzin’s vision is to “deliver best personalized gifts of exceptional quality to our precious customers on time and at a fare price”. If you would like to try our assorted range of exquisite and personalized corporate gifts, please check our range of exclusive products at www.artzzin.com, or e-mail us at admin@artzzin.com, or call our customer service representative at + 91 9874805234.

Tags: Corporate Gifting, Corporate Gifts, Gifts Online
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