The Art & Science behind Corporate Gifting

February 15th, 2016 / by Artzzin
The Art & Science behind Corporate Gifting

Corporate Gifts is really a loosely crafted umbrella term with varied interpretations. It certainly is not an exact science. At the end of the day, it’s an extremely potent tool to build and cement relationships, between people, business entities, organizations etc. Meant to serve different causes, people and occasions, corporate gifts cater to various situations, including – branding, promotions, advertisements, business gifts, executive gifts, client relationship management, trade show giveaways, corporate recognition & motivation, incentives, awards, as an expression of gratitude, etc.

It is important to align one’s online corporate gifting strategy with the goals associated with the gift or the gifting program. Broad gifting guidelines should evolve from the organization’s branding, marketing and CRM strategies so that it is never construed as a bribe but a token of appreciation.

Broad considerations to keep into consideration:

  1. Logo or No Logo – Everyone enjoys seeing logo on their gifts but not every recipient appreciates it. The appearance and placement of the logo is crucial. Ideally, it should never play spoilsport and stick out like a sore thumb on a beautiful gift. The idea is that the recipient should never have qualms or feel uncomfortable to put the gift on a public display. A ‘too-much-at-your-face’ logo only hampers the chance. A well-thought gift would leave a lasting impression any way, logo or no-logo.
  1. Budget – One must consider the value of the business relationship, the occasion, the marketing budget, the company guidelines, departmental spending limits, status and number of recipients, amongst other factors, while deciding on the budget corporate gifts. While overspending can be construed as bribing, too frivolous a gift may be interpreted as non-seriousness or callousness.
  1. What to gift – Should printed cups be the preferred choice? Or should one consider customized t-shirts? Even personalized gifts online, like posters and tailored albums, deserve a look in. As a corporate gift one should refrain gifting something that is too personal, but plan something that is thoughtful. Gifts could be mass-created, custom-built or even seriously personalized. Since, it is not always easy to assess the personality and taste of recipients, it is often prudent to be slightly conservative, yet classy while choosing a gift. It should also be a function of the occasion, the culture, age, gender and stature of the recipient. Ideally, the best gift would be the one that the recipient would love to use or display on regular basis.
  1. How to deliver – Well, the most touching method of gift delivery is to personally hand deliver it to the recipient. Now, with enterprises having geographically dispersed clientele and gifting often being a mass activity, it is not always feasible to deliver personally. Thus it is imperative to choose a quality corporate online gifts house, which has an understanding of corporate gifting and can uphold your brand’s identity and prestige, both with the quality of products as well as the timeliness of delivery. In the digital era it is also important that the gifts online business has the flexibility to accept orders online, personalize the chosen gifts and has the logistical breath of operations to timely deliver the gifts to the intended recipient(s).

It is important to remember that personalization, embossing of logo, adding a message on your items and shipping to recipient’s location takes time. It is always prudent to allow yourself and your online corporate gift house enough time to complete your project and still have time to spare. Some houses allow delivery on a ‘rush-mode’ at an extra cost. But why pay more, yet risk your delivery schedule or the quality of output while being on the rush mode?

If you are looking for a quality corporate gift partner in Kolkata, or intending to order gifts online in Bangalore, or planning to source corporate Holi gifts for your customers in NCR or even planning to purchase stunning Holi gifts in Mumbai for personal or business reasons, look no further than .

Artzzin’s vision is to “deliver best personalized gifts of exceptional quality to our precious customers on time and at a fare price”. If you would like to try our assorted range of exquisite and personalized gifts and services, please check our range of exclusive products at, or e-mail us at, or call our customer service representative at + 91 9874805234.

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